Samsung 43" Crystal 4K Smart UHD TV Series 7 (2021) ||UA43AU7700RSFS PurColour
PurColour makes watching films feel almost like you're there. It enables the TV to express a huge range of colors for optimal picture performance, and an immersive viewing experience.
Crystal Processor 4K
Powerful 4K upscaling ensures you get up to 4K resolution for the content you love. You'll also experience more lifelike color expressions due to its sophisticated color-mapping technology.
Motion Xcelerator
Experience clear picture and performance because it automatically estimates and compensates frames for the source of contents.
4K Resolution
4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. Now you can see even the small details in the scene.
HDR
High Dynamic Range increases the range of light levels on your TV so you can enjoy an enormous spectrum of colors and all the visual details, in even the darkest scenes.* Viewing experience may vary according to types of content and format.
Q-Symphony
Surround yourself with sound from the TV and soundbar orchestrated in harmony. Q Symphony uniquely allows TV and soundbar speakers to operate simultaneously for better surround effects without muting TV speakers.
3-Bezeless Design
A sleek and elegant design that draws you to the purest picture. Crafted with an effortless minimalistic style from every angle and a boundless design that sets new standards.
Clean Cable Solution
Keep your cables tidy and conceal them, reducing clutter and keeping a seamless look for your TV.* Actual product may differ from the image shown.
PC on TV
Enjoy every possibility of what you can do. Easily access your PC, Laptop, and mobile seamlessly on your TV.* Remote connection to PC is only supported for Windows 10 Professional or later and Mac OS 10.5 or later. * Connecting a smartphone with Samsung Dex requires a compatible mobile device. * Availability of services is subject to change without prior notice. * Internet connection on TV and PC is required.
Tap View
Mirroring movies or music from your mobile to TV is as simple as a tap. When you tap your TV with your mobile, the TV senses the tap and mirrors automatically. So it's quick and easy to switch to the TV and continue enjoying your favorite content.* Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.