A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades. Did you know?! Pro Filt’r Soft Matte Longwear Foundation is a 2019 Allure Reader’s Choice Award Winner! Tell me more: You asked, Rihanna answered. The best-selling foundation that forever changed the game now comes in 50 shades for the most inclusive foundation range yet. Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. This oil-free soft matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity, and won't clog pores so that wherever you are, it's going to work on your skin. Best of all, this light-as-air, longwear Pro Filt'r foundation is undetectable on skin — so you always look like you.